Introduction

The success of your business usually lies on its marketing plan.  Without marketing, your business might not reach its full potential even if it offers the best products or services in the industry.

In this section, the essential marketing activities required for building business success will be explored along with the channels of communication that could be used to deliver marketing messages. In addition, the concept of branding and the process of developing your own brand will also be explored.

Finally, this training program will help you develop your selling style and techniques by studying the skills, techniques and selling styles of the people working in sales.

How to write a market analysis

https://articles.bplans.com/how-to-write-a-market-analysis/

Illustrates how a market analysis can be done and which role it has in business activities.

Source: Michael Kerr
Target Group: Open to all
Type: Website
Language: English  
Language level: Intermediate

The basics of branding

https://www.entrepreneur.com/article/77408

Gives basic knowledge in branding.

Source: John Williams
Target Group: Open to all
Type: Website
Language: English
Language level: Intermediate

Small business branding - Grow your business fast

https://www.youtube.com/watch?v=YECzLzG2lbk

This video provides knowledge concerning the creation of a brand in small business.

Source: Young Entrepreneurs Forum // 2017
Target Group: Open to all
Type: Video
Language: English  
Language level: Intermediate

Brand management: aligning business, brand and behaviour

https://en.coursera.org/learn/brand

This course offers an alternative and more 'out of the box' understaning of branding.

Source: University of London, London Business School
Target Group: Open to all
Type: Online course
Language: English
Language level: Intermediate

The art of sales: mastering the selling process specialization

https://en.coursera.org/specializations/the-art-of-sales-mastering-the-selling-process

A course which provides a comprehensive approach to the art of sales. It helps participants become as efficient and effective at selling as possible.

Source: Northwestern University
Target Group: Open to all
Type: Online course
Language: English
Language level: Intermediate